Digital Transformation in Retail

Digital transformation in retail is driven by e-commerce growth, personalized shopping experiences, and AI-powered data insights. Retailers are adopting omnichannel strategies to enhance customer engagement and streamline operations.

Project details
Industry
Client
Objective
Solution
Outcome
Industry

Retail & Consumer Goods

Client

Retail Market Research Company

Objective

The client sought insights into the impact of digital transformation on brick-and-mortar retail, including shifts in consumer behavior, e-commerce integration, and in-store technology adoption.

Solution

Data Bridge Solutions conducted 12 expert consultations with retail industry professionals, including digital marketing strategists and e-commerce managers. Additionally, a survey of 60 retail experts helped capture broader market trends.

Outcome

The report enabled retail clients to adopt digital tools and enhance operational efficiency, resulting in a more seamless omnichannel shopping experience.

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