Digital transformation in retail is driven by e-commerce growth, personalized shopping experiences, and AI-powered data insights. Retailers are adopting omnichannel strategies to enhance customer engagement and streamline operations.
Retail & Consumer Goods
Retail Market Research Company
The client sought insights into the impact of digital transformation on brick-and-mortar retail, including shifts in consumer behavior, e-commerce integration, and in-store technology adoption.
Data Bridge Solutions conducted 12 expert consultations with retail industry professionals, including digital marketing strategists and e-commerce managers. Additionally, a survey of 60 retail experts helped capture broader market trends.
The report enabled retail clients to adopt digital tools and enhance operational efficiency, resulting in a more seamless omnichannel shopping experience.